After years of rapid development, the craft beer has become popular all over China, while the beer, once the cheap beverage on the tongue of Chinese consumers, has taken on a different appearance along with the development of "craft beer" culture. More and more common consumers begin to try the craft beer, and more and more practitioners go into the craft beer business for the huge market demand, which even draws the close attention of the capital market.
The craft beer and its culture are all the go in Europe and America where a mature market environment and industrial chain have been formed after years of rapid development. Just taking America as an example, the sales volume of craft beer in America has reached up to 19.6 billion dollars in 2014. The explosive development of the craft beer industry has also influenced China as well. However, there is no clear definition for craft beer and craft beer brewers in China so far, which, to some extent, restricts the development the craft beer industry in China.
Despite of huge market demand and excellent local brands in China, most consumers and practitioners have only a vague idea of what the craft beer is, resulting in the enormous deficiency of consumption awareness. Therefore, it can be said that the craft beer industry in China is now in great chaos.
To fundamentally change the state of disorder, it not only requires the practitioner to strive to acquire expertise, but also needs to introduce the advanced foreign brewing idea and diverse craft beer culture, so that more Chinese people could feel the charm of the craft beer and then develop an affinity for the craft beer.
To this end, Beer Link joins hands with NürnbergMesse to organize “China Craft Beer Conference & Exhibition 2016” and invite numerous famous experts and practitioners to impart and share their knowledge and experience, contributing to the further development of craft beer market in China.
This conference will be held for two days, including technical seminar, raw material and equipment exhibition, etc.. All the guests invited are heavyweights in the industry. We believe that they will bring brand-new knowledge for the practitioners.
NürnbergMesse, as one of the sponsors of this Conference, is an exhibition company with the fastest development in Europe that has held nearly 200 exhibitions and conferences all over the world with 27000 exhibitors and 1130000 trade visitors per year. The Group is strongly experienced in organizing exhibitions and conferences. BRAU Beviale organized by NürnbergMesse each year since 1978 has seen its 54 sessions and become the largest trade fair of the beverage industry in scale, covering the whole spectrum of beverage industry in Europe. Relying on strong technical strength that is considered as its core competitive power, Beer Link, another sponsor, is devoted to developing the craft beer business in China by virtue of its labs and engineering technological center at provincial level as well as a team with 20 years of experience in the beer industry.
This Conference will be held in Shanghai on May 26-27, 2016. Please subscribe the official Wechat, CBCE-China, for more information about the agenda and lecturers.